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What does brand management entail?

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Brand Management & Development  » Brand Basics

#Brand management  #Branding 

Brand management entails creating and managing a public image of a brand both online and offline. It is a way of influencing how your target audience perceives you and your services. With this in mind, you are required to publish valuable content that relates to your target market needs and provide them with solutions.

You are also required to monitor your online presence and respond to any negative feedback on your accounts regarding your services.