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What is a brand?

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Brand Management & Development  » Brand Basics

#Branding  #Brand  #Brand Development 

Your brand is the way in which you as a company, organization, or freelancer is perceived by those who interact with it.  It is the way customers tell your products and services apart from your competition. 

Elements of your brand include;

  1. Name and Tagline
  2. Identity (Logo and other visual effects)
  3. Website
  4. Voice and messaging